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Guided Selling - Customer Segmentation

Isn't it important to make sure that each user coming to your online commerce channel should quickly and effectively able to find the right product they need and wanted to buy? Modern sales channel, works over a concept called ‘guiding selling’ to reduce user time and increase sales efficiency. Concept is applicable of both B2B and B2C online channel, where more than user replying of his knowledge of product he wants to buy, he can reply on system to suggest based on the information of what he wants to buy. Such efforts of reducing user time to find right product could prove decisive between converting a shopper to a customer. There are multiple ways, selling channel can help user, and one of the core concepts is ‘Customer Segmentation’. Before that let’s user stand how catalog and product categories works. Catalog & Product Categories: Creating and grouping product under categories, assigning them to selling catalog, could prove helpful for a customer to navigate to ...

Why Configure-Price-Quote?

One of the prerequisites from a good B2B e-Commerce platform is to enable SALES with an ability to quickly understand  & sell , but right product at a right price ( adhering  configure --> price --> quote).  A good solution needs to be enabled with capability to define and cover following three important stages in  a sales process. Ask any corporation and they will agree how critical it is, to have your FIELD sales making those big bucks through enterprise sales. An ideal solution needs to focus on how we can help field sales converting the big opportunity into an ORDER, by enabling an efficient quoting solution to maximize the efficiency of your expensive sales resources. Part of Sterling Selling and Fulfillment Suite,   Configure, Price, Quote (CPQ)  solution,  is an answer from IBM Sterling towards growing demand on good B2B quoting solution. A product and a solution that could be easily integrated with Salesforce.com...

Business to Business (B2B)

On the Internet, B2B (business-to-business), also known as e-biz, is the exchange of products, services, or information between businesses rather than between businesses and consumers. Although early interest centered on the growth of retailing on the Internet (sometimes called e-tailing), forecasts are that B2B revenue will far exceed business-to-consumers (B2C) revenue in the near future. According to studies published in early 2000, the money volume of B2B exceeds that of e-tailing by 10 to 1. Over the next five years, B2B is expected to have a compound annual growth of 41%. The Gartner Group estimates B2B revenue worldwide to be $7.29 trillion dollars by 2004. In early 2000, the volume of investment in B2B by venture capitalists was reported to be accelerating sharply although profitable B2B sites were not yet easy to find. B2B Web sites can be sorted into: Company Web sites, since the target audience for many company Web sites is other companies and their employees. Comp...