Isn't it important to make sure that each user coming to your online commerce channel should quickly and effectively able to find the right product they need and wanted to buy? Modern sales channel, works over a concept called ‘guiding selling’ to reduce user time and increase sales efficiency. Concept is applicable of both B2B and B2C online channel, where more than user replying of his knowledge of product he wants to buy, he can reply on system to suggest based on the information of what he wants to buy. Such efforts of reducing user time to find right product could prove decisive between converting a shopper to a customer. There are multiple ways, selling channel can help user, and one of the core concepts is ‘Customer Segmentation’. Before that let’s user stand how catalog and product categories works. Catalog & Product Categories: Creating and grouping product under categories, assigning them to selling catalog, could prove helpful for a customer to navigate to ...
“Stand up, be bold, be strong. Take the whole responsibility on your own shoulders, and know that you are the creator of your own destiny. All the strength and succor you want is within yourselves. Therefore, make your own future.” - Swami Vivekananda